What To Test In Your Emails So You Are Not Just Guessing
Test everything” is not helpful advice when you are busy. In this post I share simple A/B tests for subject lines, calls to action, and timing so you can stop guessing and learn from real numbers.
AI Prompts That Actually Help You Write Better Emails
Most AI email prompts are too vague, which is why the drafts feel generic. In this post I share simple, specific prompts you can use to get better drafts and keep your own voice.
Should You Let AI Write Your Emails?
AI can help you write emails faster, but it should not run the whole show. In this post I walk through what AI is good at, where humans are better, and a simple way to mix both.