What Should I Say In My Emails So People Actually Read Them
Sometimes the hardest part of email marketing is not the tech. It is figuring out what to say. The good news is your emails do not have to be clever or fancy. They just need to be clear, useful, and connected to the work you already do.
Three types of emails that always work
If you are stuck, rotate between these three:
A quick story: Share a short story from your week or from a client (with details changed if needed). End with one simple lesson that would help your reader.
A practical tip: Teach one small, specific thing your reader can try today. Think “one setting, one script, one question to ask,” not a whole course.
A behind‑the‑scenes note: Show a bit of how you work: your process, a mistake you learned from, or something you are improving. Tie it back to why that matters for your clients.
You can get a long way just by alternating stories, tips, and behind‑the‑scenes emails.
A simple structure you can reuse
To make writing faster, use the same basic shape each time:
Start with a hook: One or two sentences that name a problem, a moment, or a question your readers recognize.
Share the main idea: A short story, example, or tip that speaks directly to that problem or question.
Offer a small takeaway: Spell out “what this means for you” in one clear sentence.
Add a gentle invitation: End with one simple next step: reply with an answer, download something, or check out a service page.
You can save this as a template and just fill it in each time.
Where to find ideas
You do not have to invent new ideas from scratch.
Look for ideas in:
Questions clients ask on calls or in emails.
Problems that keep coming up in your work.
Posts or conversations that got a lot of comments or replies.
If one person asked you a question, there are ten more who wondered the same thing. That is an email.
The bottom line
Your subscribers joined your list because they want help with something specific. If you focus on simple stories, useful tips, and honest behind‑the‑scenes notes that connect back to your services, you will never ru
