In 2026, your email open rate is one of the noisiest numbers in your dashboard. It looks impressive on a chart, but privacy updates, bots, and auto‑opens mean it rarely tells you who actually cares. In this post, I walk through the smarter metrics that show whether your emails are really working.

When you open your email dashboard and see a wall of numbers, it is hard to know what matters. In this post, I break down the handful of metrics small businesses should track and how to read them so you can tell, in plain language, whether your email marketing is doing its job.

AI is already baked into a lot of email tools, even for small businesses. In this post I walk through how it is changing email, what to watch out for, and how to stay in control.