In 2026, your email open rate is one of the noisiest numbers in your dashboard. It looks impressive on a chart, but privacy updates, bots, and auto‑opens mean it rarely tells you who actually cares. In this post, I walk through the smarter metrics that show whether your emails are really working.

Worried that emailing too often will annoy people, so you barely email at all. In this post, I walk through realistic email frequencies for small businesses, warning signs to watch, and how to choose a schedule you can actually keep.